Aurelia Figueroa
How can sustainability (continue to) be positioned as a form of status, in order to leverage this powerful social driver? At the same time, what pitfalls may be inherent in using an egoic type motivator for this outcome?
Aurelia Figueroa grew up in the western US. Following international academic experience during her undergraduate and graduate studies, she relocated to Europe as a Robert Bosch Foundation Fellow in Berlin in 2009. She has 15 years of experience in social and environmental sustainability, including in the public and private sector, international diplomacy and social entrepreneurship. She has been a participant in and convener of local and international sustainability networks and values collaboration, creativity and connectivity. In her current role as inaugural Head of Sustainability at Breitling, she is implementing sustainability across stakeholder groups to contribute to the sustainable evolution of the Swiss watch industry.